Brand Twins: Same Brand Names for Different Products

Dec 162011

Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name.

Delta Brand Name Trademarks Logos

Facebook raised a ruckus last year when it applied to trademark “face”–yet there were hundreds of “face” trademarks granted before Facebook made their application. There are almost a thousand trademarks on the name “Delta” for everything from airlines to faucets to power tools. That is because trademarks are granted by classification of goods and services as defined by various international agreements. You cannot own a word exclusively and universally; only for the actual products and services you offer.

You’d be surprised at how many well-known brands share names:

Domino: Sugar and pizza

Domino Sugar Domino’s Pizza Logo Brand Trademark

Burlington: Discount retailer and holding company

Burlington Coat Factory Burlington Industries Logo Brand Trademark

Dove: Soap and chocolate

Dove Soap Dove Chocolate Logo Brand Trademark

Finlandia: Cheese and vodka

Finlandia Cheese Finlandia Vodka Logo Brand Trademark

Apple: Records and computers

Apple Records Apple Computers Smart Phones Logo Brand Trademark

Eos: Cameras, cars and software

Canon Eos Volkswagen Eos Cisco Eos Logo Brand TrademarkPink: Victoria’s Secret and Thomas Pink

Thomas Pink Victoria’s Secret Pink Logo Brand Trademark

Then there are the sound alikes: Thompson and Thomson, Sonoco and Sunoco, Sysco and Cisco, Coke and Koch…

© 2014 Lisa Merriam