BBC News Interview: Merriam Associates About Google Doodles

Aug 132012
 

bbc_news_magazine-google-doodle-merriam-interviewSeveral months ago, we wrote about the unique way Google uses its logo on its website. Most brands consider their logos to be sacrosanct and unchangeable. Google changes and plays with its logo all the time with what it calls Google Doodles. BBC News covered the Google Doodle phenomenon and interviewed Merriam Associates about the interesting brand building aspects of constant change.

Here is the BBC article.

 

© 2014 Lisa Merriam