Al Qaeda Brand Architecture Problem and Taliban as Media Bias Victim

Oct 182012
 

Al Qaeda is making headlines again. We had covered the death of the Al Qaeda brand for Forbes over a year ago.

al-qaeda-brand-architecture

As the presidential candidates argue about what happened in Libya, Stratfor, an intelligence analysis group, has written a great article on the Al Qaeda brand architecture problem. As Al Qaeda fades as a brand, other elements of Islamic jihadist movement will muscle into top shelf position.

Al Qaeda isn’t the only Islamic extremist group with marketing problems. The Taliban must now combat media bias in coverage of their attack on a Pakistani school girl. The Taliban brand is being tarnished by media reports that have “crossed all limits” to paint the Taliban as the “worst people on earth.” Their plan to turn things around? They have selected 12 suicide bombers who will attempt to blow themselves up in the offices of various Pakistani and foreign media news offices. Talk about confusion about goals and utter befuddlement over methods.

© 2014 Lisa Merriam