The latest AIG rebranding is actually re-rebanding: Returning to its old name, finally correcting a an ill-considered and ineffective name change.
AIG Rebranding 2009
“AIG is trying to outrun its old reputation by adopting a new brand. Will it work? Most people aren’t buying it. The entity, formerly known as AIG, is firmly attached to its reputation of irresponsible financial stewardship and credit default swap schemes that played a major role in the global financial collapse of 2008. The payout of millions in bonuses, particularly to executives responsible for the collapse along with lavish executive spa trips using the millions of US taxpayer bailout money haven’t helped. With record losses mounting and a reputation in shambles, a name change isn’t fooling anyone.”